![]() ![]() That this market-tussle is joined is, therefore, of interest to just about everybody who thinks about print. Were produced using QuarkXPress (and, increasingly, Adobe InDesign). It is all but certain that any professionally-produced publication–from newspapers like The Oregonian and national magazines like Time and Newsweek to humble local and community newspapers– ![]() There are many other purveyors, but just as the professional mechanic can be distinguished from the shade-tree mechanic by the presence of a "Snap-On" toolkit, the professional (or professionally-slanted) designer and layout artist can be deduced by noting that they use XPress or InDesign instead of, say, MS Publisher or even Adobe PageMaker. When I started learning Graphic Design, one of the first technological aquaintances I had to make was an application known as QuarkXPress.Ī "layout" application, in the creative trade, is one of the designers most valuable tools, allowing a single designer to import textual and graphical content from a variety of sources into a file (for this reason I sometimes term QuarkXPress and its competition Adobe InDesign aggregators), lay them out as they will, and set and style type with incredible accuracy and flexibility–something that, before PageMaker and Macintosh created the 'desktop publishing' discipline in the 1980's, was the province of whole groups of people.Īdobe and Quark are, as every designer knows, the two giants of the design industry. ![]()
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